Spice Up Your Morning Conversations
Heinz
One Show Young Ones Brief: Make Heinz Jalapeno Ketchup the #1 breakfast staple.
Insight: People are often grumpy in the morning and don’t feel like talking.
Big Idea: Turn your mundane morning conversations into something spicer.
Digital: Heinz Spice Up Your Morning Conversations Website
Breakfast lovers can scan the QR code on the back of every Heinz jalapeno tomato ketchup bottle, which will take them to the Spice Up Your Morning Conversations by Heinz website, filled with spicy prompts and quizzes that will turn up the heat in the morning.
Experiential: The “Let It Burn” Cookbook
Heinz crafted over fifty spicy breakfast recipes infused with jalapeno tomato ketchup that are designed to challenge your taste buds. Plus, it includes spicy questions that you can answer while you cook.
Experiential: Spicy Breakfast Table Card Game
Not a fan of being on your phone in the morning? No problem. Heinz crafted a set of 50 cards with spicy prompts that will turn your mundane morning conversations into something spicier.
