McDonald’s
Problem: People steal McDonald’s fries from their friends.
Insight: People can’t help but take fries from friends.
Big Idea: Make the McDonald’s fry packaging harder to steal from.
Experiential: limited edition packaging for fries (chest, safe, pouch).
Augmented Reality: Open Snapchat, and scan the QR code on the back of the limited edition packaging to open an AR experience.
