Video Game Console Shredder
Xbox
D&AD New Blood Brief: People are not aware that any screen can be an Xbox.
Problem: Gaming consoles are made with large amounts of plastic and harmful chemicals, which can pollute the environment if not recycled properly.
Solution: Play Xbox games on your phone instead of a separate plastic console, and shred the competitor’s consoles.
Experiential: Xbox Video Game Console Shredder
Avid gamers can bring their old, plastic video game consoles to these shredders stationed across major cities. Shredded plastic will be repurposed to make nets that collect more plastic in the ocean, as a partnership with WWF.
Digital : Xbox Video Game Console Shredder Snapchat Filter
When gamers aim the Snapchat filter at their video game setup, the filter will recognize their old, plastic video game console and shred it. A message will explain the reason along with a shredder locator, calling gamers to make the switch ASAP!
